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Singapore airlines economy class

I know so many people who go to the trouble of collecting miles, being loyal to a certain carrier or alliance and then waste the miles they earned on un-efficient purchases. The source of the problem is that most people think of miles as throwaway when in fact, they are just another form of virtual currency.

Most miles have a roughly defined value in pounds or dollars, so to give you an idea, this table details ten of the most popular airline frequent flier programs in the world and the value of their miles.

Frequent Flier Program

Value in Cents

American AAdvantage

1.4 cents per mile

British Airways Executive Club

1.3 cents per mile (avios)

Cathay Pacific Asia Miles

1.2 cents per mile

Delta SkyMiles

1.2 cents per mile

Emirates Skywards

1.0 cents per mile

Etihad Guest

1.2 cents per mile

JetBlue TrueBlue

1.3 cents per point

Singapore Airlines Kris Miles

1.4 cents per mile

United Mileage Plus

1.4 cents per mile

Virgin Atlantic Flying Club

1.2 cents per mile

Basic example

So, as a basic example, let’s say you’ve accumulated 100,000 miles from travelling for work on Etihad. Your 100,000 miles are worth roughly $1200 in virtual currency.

When you come to spend these miles, there’s good value purchases and bad value purchases. The rule of thumb for spending airline miles, is spend them on flights in premium cabins.


This is a common thing I see people doing, buying wine with miles. A quick look on some of the airline websites show that you can buy a mixed case of 6 bottles of Sauvignon Blanc for 14,800 miles or thereabouts (it varies). That’s value of $192.40 for 6 bottles of wine if the miles are worth 1.3 cents each. Now, sure, we’re not getting specific on the actual bottles but these kinds of deals aren’t because the airlines have copious amounts of quality wine to give away, they’re designed to take your miles from you for a bad exchange rate. Much like those currency exchanges at the airport, airlines want to give you the least product for the highest price. 

Onboard purchases

Much like wine, you can often purchase things onboard from the duty free store, using miles. The value of the item you’re buying is often inflated as it is, and the cash price will be less than the value of the miles, so again, these purchases are a scam to get you to spend those miles at a bad exchange rate.

Long Haul Economy flights

If there’s one thing you should never do, it’s purchase long haul economy flights with miles. Most airlines have pretty high fees, taxes and surcharges when you buy reward or mileage tickets. So when you factor in the value of the miles plus all these extra charges, you almost always loose out. 

The strategy here is to get the most value out of your miles when you make a purchase, so you should be aiming for the highest possible cabin (First, Business and then Premium in that order) to get the most value for your miles. One exception to this rule is when you buy economy flights for cash and then use miles to upgrade to the next cabin, they’re often very good value for money.

There are occasionally other exceptions to the rule as well. For example, British Airways have their Reward Flight Saver program which often offers great value for economy flights on short and medium haul destinations. 


Always do some basic maths before purchasing something with miles, if it comes out cheaper to purchase in cash, it’s a bad deal. If you’re getting more value per mile than the table above, then it’s a good deal. The higher dollar to mile ration you can achieve, the better. Remember, treat those miles like they’re cash in your pocket.  

Is my Virgin Atlantic Flight upgradeable?

July 8, 2019 | Miles, Tips | No Comments

Virgin Atlantic 787 aircraft

The short answer: Yes, if it meets certain conditions.

Finding ways of upgrading is one of the hottest topics for both the amateur and professional frequent fliers. But all too often, you call the airline and ask about an upgrade only for them to say “You can’t upgrade this flight”. Frustrating, right. Well this post will give you all the information you need to have a better chance of upgrading your Virgin Atlantic flight. 

Virgin Atlantic 787 aircraft

How do you find out if your flight is upgradeable?

Whether the flight is upgradeable depends on a few key factors, and sometimes these vary across airlines too.

The key factors are as follows:

  • Fare code.
  • Was the flight booked direct vs through a travel agent.
  • Cash vs miles upgrades.
  • In advance vs at the airport.
  • Availability.

This is by no means an exhaustive list, however.

Virgin Atlantic fare codes


Fare code





































Other fare codes to know about.


Fare code


What it’s used for


The fare code used when you use your miles to pay for an economy cabin ticket.

Economy reward fare


The fare code used when you used your miles to pay, or upgrade to, a Premium cabin ticket.

Premium reward fare


The fare code used when you used your miles to pay, or upgrade to, an Upper Class ticket.

Upper class reward fare


What would I do?

Always book the cheapest available fare code that allows upgrades, so that you have the flexibility of upgrading at a later date if you wish to.

Booked direct vs travel agent

Booking the flight directly with Virgin Atlantic, means it can be altered by you at any time, either via their website or on the phone.

If you book via a travel agent – either on online travel agent such as Kayak, Expedia or in person at a physical store such as Flight Centre – you will not be able to make changes to the ticket* and the travel agent will need to do this for you and they may charge extra fees for doing so.

*Some things can still be done to the ticket without the travel agent, such as booking seats online through Virgin’s website. You can also still upgrade your ticket on the day of travel at the airport, for cash or miles – subject to availability and conditions.

Pro tip – You can always upgrade non-upgradable fare codes when Virgin are offering fixed price cash upgrades at the airport during check in. These upgrades only affect a single leg of the journey and are not always available.

Cash vs miles upgrades

Virgin Atlantic will always allow you to upgrade a cash fare, to a higher fare by paying the difference between the two. But as they sell more tickets for the flight, this cost goes up. Trying to move from an inflexible, non-refundable ticket to a flexible ticket or doing a date change is usually extremely expensive. So upgrading from say Premium to Upper in advance, with cash is usually broken down as follows:

  1. The difference in cash from your fare code to the next lowest available fare in Upper class.
  2. With miles, if you’ve booked directly with Virgin and you have an upgradable fare code, you can call the booking line at any time and they can upgrade the ticket to the higher cabin. You can do any of the following actions as long as the fare is upgradeable and a seat in the higher cabin is available:
    • Upgrade one single leg of the journey by paying the correct miles and difference in taxes between your booked cabin and the cabin you are upgrading to.
    • Upgrade both the outbound and inbound legs of the journey by paying the correct miles and difference in taxes between your booked cabin and the cabin you are upgrading to.
    • Call the booking line and ask them to hold the reward seats for up to 72 hours while you transfer miles from your credit card account.

In advance vs at the airport

Tickets can be upgraded in advance over the phone either with cash or miles.

Benefits of upgrading in advance:

  • Guarantee of securing the reward seat.
  • Access to the benefits of the higher cabin, further in advance.

Disadvantages of upgrading in advance:

  • You can sometimes obtain a better deal at the Airport when paying cash for upgrades.
  • Mileage seats are often unavailable in advance on popular routes.

Benefits of upgrading at the airport:

  • You can do cash or mileage upgrades at the airport, on the day of travel even if the ticket is booked via a travel agent.
  • If Virgin are offering fixed price upgrades on the day of travel, they are often cheaper than upgrading in Advance.

Disadvantages of upgrading at the airport:

  • There is no guarantee of mileage upgrades being available.
  • There is no guarantee of cash upgrades being available.
  • You won’t have access to any pre-flight benefits of the higher cabin, until you are actually at the airport.

What would I do?

If you can, always upgrade in advance to have the peace of mind that you have the upgrade guaranteed.


This is the biggest challenge people face and it generally takes the most legwork to work out. Everything else I have discussed in this article is easy to remember with experience, but availability is different on every flight and every route; therefore there is no fixed answer to this.

Reward seats (mileage seats) are notoriously difficult to find. There’s two key ways to find availability:

  • Use the Virgin website to search for “pay with miles” on your preferred route & date.
  • Ring the Virgin booking line and ask if there are any reward seats available in the cabin you wish to upgrade into on your specified flight.
  • Ask at the airport, prior to check in.
  • Ask at the Virgin Clubhouse prior to boarding.
  • Ask at the gate prior to boarding.


If you’ve booked very far in advance, it’s likely that you have a non-upgradable ticket, as the cheap, restricted fares are the ones that get sold first.

Key lessons:

  • If you plan on upgrading, take this into account when you book.
  • Find out your fare code either by asking your travel agent or looking in your booking confirmation.
  • As soon as there is an upgrade available, if it is reasonably priced, take it – it may be gone a few minutes later!
  • Upgrading with miles is almost always better value than cash upgrades and has the benefit of still earning the miles & tier points for the underlying fare although you often have to chase the miles & points because sometimes they do not credit automatically.

Back to the blog, for more articles.

What is the Saturday night rule?

June 12, 2019 | Tips | No Comments

I’ve lost count of the amount of times that I’ve been booking a business trip with colleagues, or a colleague was booking one for themselves and they complained about how high the ticket price was. Every time, I ask – “Are you including a Saturday night stay?” – which is always met with a perplexed look. I proceed to tell them that having a Saturday night stay in your book will almost always change the ticket price, usually making it lower, much to their shock. It’s known as the Saturday night rule. 

What is it?

The Saturday Night Rule is a way that Airlines use to determine whether you are travelling for Business, or leisure. If it’s for Business, they will often charge more. Why? Because they can. They know Business travellers have less flexibility in their travel arrangements and will often pay more to stay with a particular Airline alliance for their Frequent Flier benefits, or because in some cases their company policy dictates which Airline they must fly because they have a direct relationship with them.

A real example of the Saturday night rule

I want to go to New York for a week. A popular destination for both business & leisure, in this example, offered by Virgin Atlantic.

Image 1 shows departure from London on Saturday and returning the following Friday. It includes an overnight stay on the Saturday (the first night of the trip).

This image shows a sample booking with a Saturday night stay included, costing £444.22.
A booking with a Saturday night stay included.

Image 2 shows departure from London on Sunday and returning the following Friday. It does not include an overnight stay on the preceding Saturday.

This image shows a sample booking without a Saturday night stay included, costing £1533.22.
A booking without a Saturday night stay included.

Notice the huge difference in price between the two options. Having a Saturday night stay only costs £444.22 where as without it costs a whopping £1089 more, £1533.22 in total. Crazy!


Lot’s of factors affect airfares, too many to even begin to discuss. But my default rule for researching trips is always to include a Saturday night somewhere in the trip. It almost always has positive effect.

Back to the blog, for more articles.